purpose
evolveEA.com is the website for sustainable design firm evolve environment :: architecture, a multidisciplinary practice situated at the intersection of sustainability and the built environment.
As lead designer and project manager, I transformed evolveEA’s outdated website into a dynamic, accessible, and strategic platform for digital engagement. The previous site, while rich in content, had usability challenges: illegible type, inconsistent visual language, and an information architecture that hadn’t scaled with the firm’s growing body of work.
I led a complete redesign of the WordPress site, reinterpreting the visual brand with a focus on readability, accessibility, and motion. New approaches to taxonomies and navigation patterns clarified the firm’s offerings across sectors, while a refreshed color and typography system improved clarity and user experience. I also introduced backend efficiencies that made content management more intuitive for the internal team.
The launch of the new website catalyzed other improvements to the firm's digital presence, including SEO optimization, formalized brand standards, and a more strategic email newsletter. Ultimately, this work helped reposition evolveEA from a niche practice to a future-focused, mission-driven design firm poised for national growth.
my role
Project management, UI/UX design, website management, content creation
