10th Ward Fresh was a campaign to promote the Upper Lawrenceville neighborhood’s fresh food resources and destinations. The campaign also inspired food entrepreneurs and urban farmers and gardeners to launch new ventures, highlighting the network of local resources at their disposal. A pocket guide with map doubled as a poster for stores to display, while the graphics were also used online to promote #10thwardfresh partners and affiliated events. The campaign helped attract investment from entities who recognized the neighborhood’s growing food culture.

Lawrenceville Corporation

my role
Campaign and pamphlet concept, illustration, print production and social media graphics 
back to top